Startup backed by Black Pearls VC gets new investors.

James Button, a Polish manufacturer of tailor-made luxury business shirts, has set out on a path to conquer international markets. The startup we have originally invested in has been recognized as a great business opportunity by Rafał Brzoska,a founder and co-owner of the group, and by founders of SALESmanago.

Over a year ago we identified a great business potential of the concept behind James Button and decided to support it. We managed to develop the company up to a stage when further investors came forward. Now, in the second round of financing, the company has caught the attention of Rafał Brzoska of, which is known thanks to its InPost postal service and Paczkomaty self-service parcel machine stations, as well as Grzegorz Błażewicz and Konrad Pawlus of SALESmanago – offering marketing automation solutions for e-commerce. They have provided financing and experience necessary for James Button to flourish. The new strategic investors will give James Button the possibility to validate its business concept on seven new European markets. The garment firm aims to become a leader in B2C online markets there and develop its B2B offer for large corporate customers. Acting as a passive investor, Mr Brzoska will be mentoring the James Button’s management, using his experience in international e-commerce and foreign expansion.

“Gaining the support of such experienced entrepreneurs is yet another stage of development in the history of James Button. Our goal is to launch sales on new markets – reaching more customers who value style and perfect quality. Acquiring stakeholders who specialize in scaling international business and marketing automation is priceless added value for the company”, commented Alexander Lubański, Managing Partner in Black Pearls VC.
“Thanks to our new investors experience and skills James Button has created and is implementing a new strategy aimed at strengthening e-commerce activity and expanding the offer for business and corporate clients. I am convinced that observing the process of James Button conquering new markets in the months to come will be a great business experience.”

James Button offers customized, personalized and tailor-made men’s shirts without the need of visiting a tailor to take a client’s measurements. This is possible thanks to unique know-how and exceptional styles based on anthropometry. The company targets B2C and B2B markets.