TVN Ventures acquires 40% stake in Everytap
TVN Ventures acquires 40% in Polish company Everytap, operator of a beacon-based mobile advertising platform that offers contextual and personalized communication opportunities for brand advertisers. Everytap will receive cash and media to support the further growth of the company. Everytap is a platform that combines beacon technology with a mobile application, allowing users to receive contextual messages, incentives or bonuses while shopping or visiting venues like restaurants, concert halls, sports stadiums etc. Everytap offers cooperating advertisers, retailers, restaurants and venues the opportunity to develop dedicated loyalty programs, promotional incentives and fully flexibly manage marketing campaigns targeted at customers within their premises. The Everytap platform is one of the first applications of this type in the world using wireless beacon technology , providing unlimited possibilities to reach customers based on their microlocation. Everytap was launched in 2013 and is available
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