Author: Marcin Popiel

TVN Ventures acquires 40% in Polish company Everytap, operator of a beacon-based mobile advertising platform that offers contextual and personalized communication opportunities for brand advertisers. Everytap will receive cash and media to support the further growth of the company. Everytap is a platform that combines beacon technology with a mobile application, allowing users to receive contextual messages, incentives or bonuses while shopping or visiting venues like restaurants, concert halls, sports stadiums etc. Everytap offers cooperating advertisers, retailers, restaurants and venues the opportunity to develop dedicated loyalty programs, promotional incentives and fully flexibly manage marketing campaigns targeted at customers within their premises. The Everytap platform is one of the first applications of this type in the world using wireless beacon technology , providing unlimited possibilities to reach customers based on their microlocation. Everytap was launched in 2013 and is available

Summer is the time when there are Black Pearls VC’s internships at our headquarters at Olivia Business Centre. We believe that it is a great idea to give teenagers  a chance to learn creativity and entrepreneurship. This year, thanks to O4 and Black Pearls VC eight young people from Braniewo came to our offices to spend a month on learning and changing their hobbies into future business. The majority of people believe that internships are pointless due to the simple and demotivational tasks like perking coffee or using photocopier. That’s why we launched our special internship program called “Startup Marathon” with a rigid daily schedule. Every day is planned, teenagers have mentors who support them and help them work on their projects. As far as coffee is concerned, the interns brewed it only for themselves 🙂

In the last few decades, the demographic structure has undergone a radical change. The elderly constitutes majority in the society due to the fact that less and less children are born. Moreover, the fast development of medicine and technology makes the average life span longer. Not only are people older, but the pace of life and lack of time are also burning issues. Our ageing population living in the world deprived of time needs technologies and devices that would make their lives simpler and more comfortable.

It all started in Slupsk in January 2015. At the Slupsk Technology Incubator (Slupski Inkubator Technologiczny) there met people who wanted their ideas to become business reality. Startup Roadshow – a contest that aims to bring innovation to smaller Polish towns was created for them. During 6 editions of the contest, several teams won 100 000 PLN to develop their business idea and gained necessary mentoring support from our Black Pearls VC experts. Nowadays, the final and special edition has been launched!